The Human Centered Brand paperback now available

The Human Centered Brand paperback

The Human Centered Brand is now available as a paperback from various online book retailers. The full list of websites is below, but first let me clarify a few important details so you know what to expect if you want to buy my printed book.

Back in the day, self-publishing meant you had to pay out of pocket to get a large batch of books printed. You’d have to keep them in the garage, mail them individually to buyers across the country, and walk into bookstores and try to get them to sell on consignment. Luckily, we no longer have to do that. Printing technology and distribution logistics has advanced so much, authors can sell books worldwide without even touching a copy.

Printed on demand

Print on demand (POD) means that instead of printing 1000 or 500 or howevermany copies of the book and storing it in a warehouse, a book is printed when it’s ordered. That means I can order a few books to bring to events, instead of clogging my office with hundreds of them. This also means that any buyer can order the book from anywhere in the world, and have it printed and shipped from a facility that’s geographically closest to them, to minimize the cost for the buyer (and the environmental impact).

The print on demand process adds a few days to the shipping schedule, so please keep this in mind if you want to give the book as a holiday or a birthday gift.

The Human Centered Brand book interior

The Human Centered Brand book interior

Where to buy The Human Centered Brand paperback

You can currently find printed copies of my book in these online stores:

Book prices vary from store to store. Despite me defining list prices that are equivalent to $25 USD across all the different marketplaces, ultimately it’s up to the individual store to respect them. Some stores include their local VAT in the list price, while others add it on top. Some sellers offer short deals, so if you happen to see the book listed anywhere for less than the list price, I recommend you jump on that because the discount may soon go away.

Amazon stocking issues

Sometimes Amazon says that certain books are “temporarily out of stock”, or “usually ships within 1-2 months” for reasons that have to do with their automated inventory management. The time estimates are exaggerated, and they’re able to get the book in stock whenever anyone wants it because it’s printed on demand.

The book is printed and shipped when a buyer orders it, so none of the stores have it in their warehouse. The book seller places an order with my printing & fulfillment company (Lightning Source), and it’s shipped to you with 1–2 days delay compared to books they have in stock. If the buy button is present on Amazon, you can still purchase the book and it will arrive at normal schedule. (Sometimes the buy button is gone altogether. If you notice that, please let me know so I can submit a complaint. Thanks!)

If you’re worried about Amazon’s cryptic messaging that doesn’t tell you when your book will ship, I suggest that you purchase from another retailer that labels the book as “in stock”.

The Human Centered Brand paperback back cover

The Human Centered Brand paperback back cover

Quality control

Because the books are shipped directly from the printer to the buyer without me ever seeing them, unfortunately I can’t check each book for printing errors.

I urge you to let me know about any printing defects you encounter, and I’ll contact the printer to send you a replacement copy. I can only do this if you send me a report with photos of the book (and the receipt) so I can follow up with Lightning Source, the printing company I work with.

Examples of printing errors that I’ve heard about from other authors include:

  • Streaky print on pages with graphics.
  • Pages or the cover being cut off so that the white of the paper shows on the edges.
  • Globs of glue sticking out from the spine.
  • Pages falling out of the book.

That’s not to say this is common, but it can happen. If you receive a copy that’s less than what you’d expect buying a book in a bookstore, don’t just just wave it off! The printer promised me professional quality books, and I don’t want any less for you. Please let me know if you encounter any issues.

Get your book in time for the holidays!

If you have a client or a loved one who is a small business owner that could use a little branding help, The Human Centered Brand makes a wonderful gift. If you order now before the rush starts, you’ll be set for this season. And who knows, when you see the book in person you might even want to get another one for yourself 😉

If you’re still not sure if this book is right for you, check out the reviews, and download the free chapter.

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