Although I have studied various areas of business for years, I’ve never dived in on branding. After reading this book, I realized that it is doable, and that I can do it as myself. I used to think that branding was kind of like going to get professional help with how you dress, that you get a “style”, from outside, so I resisted it. Now I understand that branding is more about finding the core elements of my business and myself, becoming really clear about how to consistently bring them out in every part of my business, and then do that.

I enjoyed the friendly style of writing, the combination of “inner” and “outer” and the hands on, practical approach. I got a lot of practical ideas for consistently following my “red thread”.

I like that it is easy to read, and yet has the quality of a handbook, a resource you can come back to again and again. This book would be a good use of money for anyone who wants to get serious about branding.

If branding has felt like something fake or externally motivated, and you like to do things in your own authentic way, this book will help you brand your business or creative project from the inside out.

Marie Mikkonen, Visual Artist and Creativity Coach