I knew a fair amount about branding before reading this book, as I teach branding basics to authors and I’ve been interested in this topic for a long time. This book reinforced something I’d been thinking about, but hadn’t heard anyone talk about: that the brand stems from who we are, not the client and what they want. I learned way more about the complexity of branding and really appreciated that.
I enjoyed all the questions and that there’s a bonus workbook that I can’t wait to dig into. This book gave me a roadmap to follow and motivation to do so, which I really appreciate.
Overall, I’d recommend “The Human Centered Brand” for Nela’s humanity, humor, realness, and heart-centeredness! Creating one’s brand is doable and Nela’s book can help you do that at your speed.