The practical guide to creating an authentic brand
Most information on branding is focused on corporations, startups, and personal brands. The information for service based brands is often muddy and sounds like spiritual hippy wisdom, instead of solid business advice.
This book is different—it covers practical information on growing a brand that’s focused on the people in your business, and the relationships you form with your clients. It bridges the void between personal branding and corporate branding for business owners who feel that neither of those is suited for them.
This book contains theory, examples, practical exercises, and stories, to make learning easy and engaging: a great vacation read! The bonus workbook turns it into a self-guided class that enables you to implement the information you’ve learned right away.
With The Human Centered Brand, Nela takes the confusion and overwhelm out of creating a brand for your business.
This book goes far beyond font and colour choice. The Human Centered Brand is a comprehensive guide to constructing a brand for your business and ensuring that it reflects your values as a business owner.
This book is easy to read, and yet has the quality of a handbook, a resource you can come back to again and again. This book would be a good use of money for anyone who wants to get serious about branding. If branding has felt like something fake or externally motivated, and you like to do things in your own authentic way, this book will help you brand your business or creative project from the inside out.
Before reading this book, I thought of branding as an 'external' thing — the physical stuff like the logo and colours, and the kind of image you project. I now see branding as a complete philosophy for attracting the kind of clients I really want to work with. Branding is about a hell of a lot more than what your logo looks like and the picture you've got on your About Me page!
What you’ll learn in the book:
…and so much more!
Become your own brand strategist
Learn how to make better branding decisions, so you never have to rely on “gurus” to tell you what to do.
Who is this book for?
This book is intended for service based business owners and independent creatives.
Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients.
If you keep attracting the wrong clients who don’t understand you, treat you badly, haggle, call you on the weekends… this book will show you how to keep them away, and attract your dream clients that adore your work.
If you work in a super saturated market and have no idea how to prove that you’re different and justify charging higher rates, this book will show you how to do that.
If you’ve been procrastinating on writing your about page, redesigning your website, creating content, or reaching out to new prospects because you don’t know what to say, this book and the bonus workbook will help you find the right words and finally start making progress.
If you’ve tried other branding methods but they didn’t work for you because you’ve felt squeezed into a box, give this book a try—it’s written with the rebels and creative personalities in mind.
If designing your graphics frustrates you, this book will guide you in putting all the essential strategic and design pieces in place so that you can create your graphics in less time, with more ease.
If you’ve never thought about branding and have no idea what the fuss is about, this book will open your eyes to a whole new world, and then provide you with a map so you can find your own way toward your own irresistible brand.
If you’re a design student learning how to create brands for your clients, this book offers a framework you can use to make sure that the brand identities you design are based on your client’s core values, not on passing trends.
Whether you’ve been in business for 20 years or 20 days, you’ll discover something new in this book: it’s a trusted guide you can return to over and over again for inspiration, nuts and bolts, and fresh ideas.
Book fact-sheet for the curious
Length: 270 total, ~250 pages of content
Formats: PDF, EPUB, MOBI for Kindle (DRM-free)
Editor: Siobhan Colgan
Publisher: Nela Dunato Art & Design
Masks are meant for Halloween, not for your business.
With the Human Centered Brand approach, you’ll never have to pretend you’re someone else.
Get your free book resources:
- Sample book chapter & table of contents
- The Human Centered Brand Workbook
- One-page Human Centered Brand Strategy Template
- Brand Alignment Checklist
- Core Values List
- Authentic Promotion Guidebook
- Regular branding tips & book excerpts
When you submit your contact information, you’ll receive the download links in your inbox. You can confirm to subscribe to the email updates if you want to stay notified about the book and receive additional articles, videos, resources, and branding tips in the future.
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If you’ve never heard of Gumroad before and are feeling a bit skeptical (can’t blame you!), here’s a short introduction for new buyers.
EU customers and VAT
If you live in the European Union, you’ll be charged your local VAT rate for digital services, on top of the price listed above. Gumroad does this automatically, as they’re required to do so by EU laws. (Yay taxes!) If you’re a registered business with a valid EU VAT number, you can request a VAT refund from Gumroad by following these instructions.
I fully stand behind the quality of the content and the production of this book. Although it’s self-published, it’s been through many hands to ensure that the final product is as at the level of a traditionally published book.
If you realize this book (or the Style Guide Bundle) is not as useful as you expected, contact me within 30 days and I will refund your money, no questions asked.
Promote your business with clarity, ease, and authenticity.
The Human Centered Brand will help you build a healthy foundation of a brand that grows with you.